Maison Martin Margiela and created a collection of Mykita sunglasses

Maison Martin Margiela and created a collection of Mykita sunglasses

Maison Martin Margiela and created a collection of Mykita sunglasses

One of the most mysterious fashion house Maison Martin Margiela has teamed up with German brand Mykita to create a collection of sunglasses.
“Negotiations with Maison Martin Margiela began in June 2012 , – the creative director of Mykita Moritz Krueger (Moritz Krueger). – For us, collaboration – this is an exothermic reaction in which we mix the DNA of the two companies as ingredients in vitro. The result is a completely new matter. ” Continue Reading »

Versace let out the limited collection of glasses of Crystal Medusa

Versace let out the limited collection of glasses of Crystal Medusa

Versace let out the limited collection of glasses of Crystal Medusa

The luxury Italian brand of Versace presented the limited collection of glasses under the name Crystal Medusa. As inspiration for creation of exclusive models of the line the jeweler Versace collection served. At the heart of novelties – refinement, feminity and elegance.

New models are executed in bright style, distinguished and unique, truly Italian, as well as all creations of Versace. Continue Reading »

Dolce&Gabbana presented a sexual collection of sunglasses

Dolce&Gabbana presented a sexual collection of sunglasses

Dolce&Gabbana presented a sexual collection of sunglasses

The Dolce&Gabbana brand presented to the admirers a collection of distinguished sunglasses of a season spring-summer 2012. The sexual Italian model Bianca Balti became the main character of the line called «Matt Silk». The girl was completely entered in the concept of the collection created based on an esthetics of the 50th years. «Matt Silk» are soft, smooth lines, a classical form and pastel, opaque primary colors of the line. All models are presented in pink, gray-brown, coal-black, blue and cerise shades. Continue Reading »

Polaroid published archival advertizing campaigns

Polaroid 1940

Polaroid 1940

The first pair of sunglasses of Polaroid was sold in 1935, and in 1937 doctor Edwin Lend based Polaroid corporation. Since then the company develops every season and sells stylish sunglasses. In a year of the 75 anniversary of Polaroid remembers the history and publishes the advertizing campaigns which have been removed in different years of existence of a brand.

Admirers of a brand should remember the disturbing 40th, glamour 60th, weakened 70th years, the atmosphere and which spirit are incarnate in retroposters from Polaroid. What is, some glasses models, presented in pictures, are actual and popular still. Continue Reading »

Ray-Ban celebrates anniversary of 75 years

Ray-Ban celebrates anniversary of 75 years

Ray-Ban celebrates anniversary of 75 years

Despite the loud name, the known brand of Ray-Ban which is letting out ultra – fashion glasses, will celebrate the 75 years rather modestly. It will be release of a new collection, well and, certainly, emergence of a new advertizing campaign. So, celebrating this event in more detail, it should be noted that the new ruler leaves under the name The Ambermatic Collection. Also it created on the basis of the first “pilots” presented still in far 1937th year. The presented capsular collection will include only 4 glasses models with photosensitive effect. All essence of this sun-protection accessory is that their lenses can be blacked out is dependent on level of temperature conditions and illumination. Buyers can choose between the Outdoorsmen models and the classical “pilots” going without extended handles and together with them. Continue Reading »

NEOLOOK SUNGLASSES

NEOLOOK SUNGLASSES

NEOLOOK SUNGLASSES

The new collection of sunglasses Neolook Sunglasses 2012 season inspired by the bright experiments. Diversify your style fashion accessory will allow a rich palette of saturated colors and a wide selection of models. Sunglasses Neolook Sunglasses differ unusual textures of plastic, elegant design and ergonomics. All are equipped with polarized lens glasses: they protect the eyes from ultraviolet radiation, neutralize glare, increase contrast and reduce eye fatigue and provide maximum visual comfort. High quality materials and craftsmanship points Neolook Sunglasses conquer at first sight and pleasing comfort for many years. Continue Reading »

LANVIN

LANVIN

LANVIN

One of the notable events in the optical market in the second half of 2011 was the signing of the license agreement between the company De Rigo Vision fashion house Lanvin and the release of the eponymous collection of frames and sunglasses. In October 2011 the first models of sunglasses were presented to the press and public at Lanvin boutiques in Paris and Milan. Continue Reading »

LAFONT

LAFONT

LAFONT

An amazing collection of the charm of frames and sunglasses Lafont production of the same name is a French company in the integrity of its lines. Although each of them – and Lafont Paris, and Lafont Reedition, and Issy et La – has its own “face”, all are united by a unique style of Lafont, which is characterized by unusual and at the same time always a harmonious combination of colors, a clever play of volumes, textures and materials, striking designer flair to the most current trends and, of course, a special French charm, which, in contrast to the finishing details, or form the rim, can not be faked numerous imitators.

HELLO KITTY

HELLO KITTY

HELLO KITTY

The collection of frames and sunglasses Hello Kitty from the French company Opal is intended for young fashionistas who know a lot about the accessories and are able to emphasize its natural charm. Each season the collection are new interesting models, and the season 2011/12 year is not an exception. Girls 8 to 12 years old will love the new model with the original frame prints, reminiscent of drawing on the printed fabric: muzzle kitten looks great against the fashionable plaid colors. Continue Reading »

H.I.S.

H.I.S.

H.I.S.

It is impossible to imagine our modern life without sunglasses, for now, this accessory is relevant at any time of year. The main highlight of HIS brand eyewear from the Austrian company Uniopt Trans Optik is a harmonious blend of modern technology, the fashion of the sixties and discreetly sporty design. Thanks to high-quality materials and polarizing lenses, these glasses will delight you for years. Each model is presented in three colors, which will find the right accessories to meet all your requirements.