Articles from July 2012



Versace let out the limited collection of glasses of Crystal Medusa

Versace let out the limited collection of glasses of Crystal Medusa

Versace let out the limited collection of glasses of Crystal Medusa

The luxury Italian brand of Versace presented the limited collection of glasses under the name Crystal Medusa. As inspiration for creation of exclusive models of the line the jeweler Versace collection served. At the heart of novelties – refinement, feminity and elegance.

New models are executed in bright style, distinguished and unique, truly Italian, as well as all creations of Versace. (more…)

Dolce&Gabbana presented a sexual collection of sunglasses

Dolce&Gabbana presented a sexual collection of sunglasses

Dolce&Gabbana presented a sexual collection of sunglasses

The Dolce&Gabbana brand presented to the admirers a collection of distinguished sunglasses of a season spring-summer 2012. The sexual Italian model Bianca Balti became the main character of the line called «Matt Silk». The girl was completely entered in the concept of the collection created based on an esthetics of the 50th years. «Matt Silk» are soft, smooth lines, a classical form and pastel, opaque primary colors of the line. All models are presented in pink, gray-brown, coal-black, blue and cerise shades. (more…)

Polaroid published archival advertizing campaigns

Polaroid 1940

Polaroid 1940

The first pair of sunglasses of Polaroid was sold in 1935, and in 1937 doctor Edwin Lend based Polaroid corporation. Since then the company develops every season and sells stylish sunglasses. In a year of the 75 anniversary of Polaroid remembers the history and publishes the advertizing campaigns which have been removed in different years of existence of a brand.

Admirers of a brand should remember the disturbing 40th, glamour 60th, weakened 70th years, the atmosphere and which spirit are incarnate in retroposters from Polaroid. What is, some glasses models, presented in pictures, are actual and popular still. (more…)

Ray-Ban celebrates anniversary of 75 years

Ray-Ban celebrates anniversary of 75 years

Ray-Ban celebrates anniversary of 75 years

Despite the loud name, the known brand of Ray-Ban which is letting out ultra – fashion glasses, will celebrate the 75 years rather modestly. It will be release of a new collection, well and, certainly, emergence of a new advertizing campaign. So, celebrating this event in more detail, it should be noted that the new ruler leaves under the name The Ambermatic Collection. Also it created on the basis of the first “pilots” presented still in far 1937th year. The presented capsular collection will include only 4 glasses models with photosensitive effect. All essence of this sun-protection accessory is that their lenses can be blacked out is dependent on level of temperature conditions and illumination. Buyers can choose between the Outdoorsmen models and the classical “pilots” going without extended handles and together with them. (more…)