Despite the loud name, the known brand of Ray-Ban which is letting out ultra – fashion glasses, will celebrate the 75 years rather modestly. It will be release of a new collection, well and, certainly, emergence of a new advertizing campaign. So, celebrating this event in more detail, it should be noted that the new ruler leaves under the name The Ambermatic Collection. Also it created on the basis of the first “pilots” presented still in far 1937th year. The presented capsular collection will include only 4 glasses models with photosensitive effect. All essence of this sun-protection accessory is that their lenses can be blacked out is dependent on level of temperature conditions and illumination. Buyers can choose between the Outdoorsmen models and the classical “pilots” going without extended handles and together with them.
According to the story of the director of brand of Beneventi Sara became known what exactly military needs and caused to creation of points of Ray-Ban. As the army also needed optics for pilots. And till this day the brand is engaged in improvement of the model of “pilots” developed still many years ago, thus using modern materials and increasing quality of lenses.
Approximately each subject will be estimated at $219 from the presented capsular collection which created specially to anniversary of the famous brand.
Legends – such rank also were received by the advertizing campaign which has been removed to date memorable for the rich history Ray-Ban. It remarkably illustrates the well-known motto of a brand sounding brightly and laconically: Never Hide. 7 pictures make advertizing. And on them the most important historical events — from calculation one picture for every decade are embodied. And so, from the 30th to the 90th years.
In Optics of Central Department Store will exclusively present this collection in Moscow.