Levi's - from a small factory to one of the most popular brand jeans

Levi’s – from a small factory to one of the most popular brand jeans

Levi Strauss & Co. (LS & CO) is a private company for the production of clothing. This brand is known worldwide under the brand Levi’s. Particularly popular Levi’s jeans made of natural cotton.The company was founded in 1853, when Levi Strauss decided to open a branch on the west coast of New York. Although the company began to manufacture overalls made of cotton cloth in the 1870′s, modern jeans were not made until the 1920′s.
But sales of jeans have been largely limited to the workers of the Western United States: cowboys, longhorn, working railroad. Levi’s jeans were first introduced in the East. During the craze ranch in the 1930′s holidaymakers returning home, telling them about practical pants with rivets. The second wave of promotion were in the second world war. Then, blue jeans have been declared goods for people “working to protect.”In the 1950′s and 1960′s, Levi’s jeans became popular among the wide range of youth subcultures. Today, Levi’s brand is one of the most popular and marketed brands. Particular attention should be given a marketing style of Levi’s.In television advertising company often uses the drive popular music, including punk rock. These advertising companies attracted the attention of young people, leading to increased sales of Levi’s. You should also pay special tribute to sexy advertising Levi’s.Often, it depicts naked to the waist, beautiful sex men in jeans. Another chip company began advertising depicting models under water.

http://www.levistrauss.com/