Despite the loud name, the known brand of Ray-Ban which is letting out ultra – fashion glasses, will celebrate the 75 years rather modestly. It will be release of a new collection, well and, certainly, emergence of a new advertizing campaign. So, celebrating this event in more detail, it should be noted that the new ruler leaves under the name The Ambermatic Collection. Also it created on the basis of the first “pilots” presented still in far 1937th year. The presented capsular collection will include only 4 glasses models with photosensitive effect. All essence of this sun-protection accessory is that their lenses can be blacked out is dependent on level of temperature conditions and illumination. Buyers can choose between the Outdoorsmen models and the classical “pilots” going without extended handles and together with them. (more…)
“Those with a sense of style artists should give people the vibrations that make their eyes stay wide open all the time,” – commented philosophically Marr collaboration with Ray-Ban.
The line of sunglasses Johnny Marr Signet released in limited edition of 1500 pieces, of which 100 units will be sold in a London shop Ray-Ban in Covent Garden.
Sunglasses – not just a necessary thing. Glasses as the clock is characterized by a person, his financial status and the sense of taste. Fashion and glasses today is inextricably linked to each other.
World-famous fashion houses produce sunglasses under their own brands. Hundreds of designers working on the creation of original models of sunglasses.
Well-known politicians, show business stars get sunglasses famous brands, honing his style and emphasizing their individuality.
And what do we mere mortals, so if you want to have fashionable sunglasses? To start to define what fashion accents will have glasses in 2011? (more…)
At the beginning of XX century glasses were part of equipping airmen. Nothing was for the pioneers of aviation as important as good eyesight, and nothing is promised a bigger threat than in my eye pilot foreign body. And if the car is the beginning of XX century it was still possible in an emergency stop with my eyes closed, then the pilot’s loss was fraught with opportunities to see the plane crashing, but because good glasses are no less important for the flight than the fuel tank. On the aesthetic component of these glasses initially there was no question: the main thing that they have been reliable and functional, that is, protect the eyes from cold, glare, and even boiling water – if the sudden burst radiator.With the advent of closed cabins weather could no longer be afraid, and the main function of the Glasses was to ensure the pilot eyesight and eliminate the blinding effects of sunlight. In 1930 the company Bausch & Lomb, founded in 1853 by German immigrants John Jacob Bausch and Henry Lomb, launches in New York full-scale production of sun lenses based on lens Umbral firm Schott, and in 1934, saw the light of glasses brand Ray-Ban with green lenses dropsbecome an attribute of American pilots. (Literally, the brand name can be translated as “protection from the rays,” “obstruction to the passage of light.”) These Glasses were not created for the sake of fashion. Their form, is still relevant today, and was dictated solely anatomy of the human person.They provide maximum field of vision and thus missed a minimum of scattered light. (more…)